Green Practices as Antecedents of Tourists’ Perceived Value, Satisfaction and Loyalty: With Special Reference to Eco Hotels in Sri Lanka

Hotels, as a resource-intensive industry, have caused massive harm to the environment. Thus, there has been tremendous effort in creating “eco-friendly” awareness and initiating green practices hotel industry. However, how tourists perceive such initiatives relationship between tourists’ perception is not well established. By selecting awarded hotels Sri Lanka adopting stakeholder theory perspective this study explores said using four variables: value of tourists, satisfaction, revisit intention, readiness spread positive word mouth. Findings show influencing role on perceptions. Furthermore, it shows that look beyond tangible demonstrations “eco-friendly hotels” towards higher aesthetic judges greenness hotels. Environmental recycling programs represent most highly ranked initiative. energy efficiency, water-saving measures, informational efforts identified critical factors attracting tourists.